10 Great Ways To Market The Heartburn No More Book
Here are some of the best marketing methods you can use to promote the Heartburn No More program on your website, blog or newsletter:
1) Write an objective review or personal success story about the results you achieved using the Heartburn No More system
This is one of the greatest promotional strategies you can use. It is a powerful preselling method simply because it is based on personal experience. If you have personally tried the Heartburn No More program to cure your acid reflux, you can write a short success story about the results you achieved and place it on your website or send it out to your e-mail list.
By using specific details and adding pictures to your endorsement, you can dramatically increase its credibility and sales.
If you read the book you can also write your own honest and straightforward review in which you explain the advantages and disadvantages of the program (don’t be afraid to list some negative points. It will make your review more credible). Write in your own words and tell the reader why he or she should get their own copy. This is a powerful preselling method which you can put on your website, blog or send to your list.
When crafting your review make sure you talk about: the main principals of the program, the writing style (clear, concise, written in laymen terms), tell the reader about the free bonuses offered, the credibility of the author (nutritionist, health consultant), the value of the program and the testimonials on the website which the reader can verify by email. It is important not to go overboard when speaking of the positive value of the program. Make sure your review looks and sounds as honest and truthful as possible.
You can find a sample review here:
2)Post Articles On Your Website, Blog, Newsletter Or On Article Directories
Content is still king and your visitors will be much more willing to purchase the program if you provide a well crafted and informative article that gives the readers a taste of what I offer in the program and let them know how educated and credible the author is.
You can use one of my articles in the affiliate resource page. Simply copy and paste the article in its entirety and replace your affiliate link with the link in the resource box.
You can find all of my articles here and I highly suggest that you use some them to your advantage:
While you cannot modify the content, you can surely add a banner or a book cover at the end just to spice it up and increase the preselling effect.
Note: You can write your own subject related articles using keyword rich titles and post them on your website and on article directories with your affiliate link embedded in the article.
Here are several article directories:
3) Use banner ads and book cover graphics
You can place banners and book covers on your relevant website pages. Make sure your affiliate link is embedded in the HTML code. Combining book covers and banners with high quality content such as articles or reviews is a powerful formula that always works. You can find book covers and banners here:
4) Run Sponsor ads or classified ads in your e-zine
You can use the numerous classified ads or sponsor ads posted on the affiliate resource area and place them on your ezine. This is an extremely powerful way of earning affiliate commissions from the program. You can use one-sentence short or longer classified ads and insert your affiliate link at the bottom.
Make sure you incorporate curiosity-invoking and results producing words that trigger emotions and speak of benefits such as: free, revealed, shocking, guaranteed, secret, insider, new, finally and revealed. This will dramatically increase your click through rates.
You can find sample classified and sponsor ads in the affiliate resource section:
5) Use Product Ads
Adding the Heartburn No More book into the product section or review section of your website can turn out to be an extremely profitable choice. The most common method used by many of our affiliates is placing a book cover along with a short spicy description or an enticing classified ad. You can also take things to another levels and link that ad and book cover to a review page of the book (that you’ve written or borrowed from my resource section) accompanied by a book cover or a banner at the bottom.
Sample product ads can be also found here:
6) Send a solo email or an autorsponder course
If you have your own opt-in mailing list/newsletter, sending solo email to your subscriber’s list is the classic most effective method to promote affiliate products as a joint venture partner. If done correctly this strategy can yield tremendous results very quickly. You simply send an email entirely dedicated to promote the Heartburn No More program to your list.
You can write your own solo email or check out the "solo e-mail" section of this affiliate resource area for sample email promotions. You can also write me as I often try to arrange a special bonus or an incentive to make my joint venture partner’s offers more appealing.
If you don’t have your mailing list, it’s time to build one right now. The saying that “The Money Is In The List!” will justify itself time and time again once you build your own subscriber list and send out those emails.
How does one build an opt-in list? Well, there are many subtle ways and more straightforward methods to build a decent list of loyal subscribers that converts well.
First you have to get an autoresponder. For a high quality autoresponder that we use and recommend go to: Aweber
You can offer a free weekly or monthly newsletter or e-zine to your visitors or a 5-day mini course in exchange for their name and email. The visitor “opts in” and subscribes, and you then have permission to send them your newsletter as well as other promotional emails you think may interest them.
Sending an email with a promotion to a substantial list of subscribers, who trust you, can result in a huge burst of uncontrollable sales. One of my affiliates had generated more than $2700 worth of commissions in less than 24 hours from ONE email sent to his list. That’s how powerful this method is.
If you have your own list check out solo email section specifically designed for this purpose:
You can also use a branded autoresponder email course. Think about it. Instead of sending people directly to my sales letter or to a review page of my product, where most visitors leave on the first visit and you never hear from them again, you can start by sending traffic to a page with an opt-in form offering a 5 day mini course.
Your visitors sign in and receive a pre-written 5-day email mini course (in 2 day intervals) using autoresponder software. This allows you to maintain contact with your visitors, send them the course right to their mailbox and other informative material and a chance to offer them the product time and time again, instead of only once. This will dramatically increase your sales.
I have also included a sample 5-day email course here:
7) Use Pay-Per-Click Search Engines For Instant Traffic
Pay-per-click search engines are a definitive method to generate instant-targeted traffic to any webpage. The process goes like this: You bid on certain “keywords” each with its specific cost per click. Whenever a customer uses any of your keywords to perform a search in Google (for example), sees your ad and clicks on it, you pay the “cost-per-click”.
For example, you might bid on the word “acid reflux product”. Whenever someone types in this search term and clicks on your ad, you might pay something in the neighborhood of 5-25 cents.
With the right experiments, tracking, tweaking and conversion rate testing, pay-per-click campaigns can produce a steady surge of sales that runs on autopilot.
While, you don’t need a website to use Pay Per Click (You can simply place ads and send customers directly to my sales letter using your affiliate link), a much wiser and more profitable choice would be to send your visitors to a page (also called a landing page) where you presell the program using a review, testimonial, mini-sales letter or even better by offering a 5 day email mini course. This way you’re not only increasing your chances of making sales, you’re also building your list.
Here are the top pay-per-click search engines around:
1) Google Adwords - https://adwords.google.com/
2) Yahoo (formerly overture) - http://searchmarketing.yahoo.com/
3) Miva – http://www.miva.com/
1) Search 123 - http://search123.com/
2) enhance - http://www.enhance.com/
3) SearchFeed - http://www.searchfeed.com/
4) GoClick - http://www.goclick.com/
5) 7Search - http://7search.com/
6) Findit-Quick - http://www.findit-quick.com/
7) Looksmart - http://search.looksmart.com/
8) Kanoodle - http://www.kanoodle.com/
Important note: another reason why you should not link directly to my website but rather send your visitors to your own landing page is that Google Adwords recently implemented a new rule that only one ad is allowed to show per search term for each specific website.
For example, if two heartburnnomore.com affiliates are bidding on the term “natural heartburn cure”, only one ad (that links directly to my website) will show up each time a web surfer types in that term.
In order to get around this, create your own custom landing page that presells the program and links to my website. This will ensure that your ads will show up every time someone searches for your keywords, rather than having to wait in line against other affiliates who are searching for the same terms.
Bear in mind, though, that Google ad words can be tricky and there can be a costly learning curve if you don't get educated about the system. There is more to it than just copying and pasting an ad. So if you’re serious about making profits from ppc campaigns, make sure you go through Google’s “Adwords Learning Center” first. This learning center will teach you the basics:
Additionally, if you're serious about launching a pay-per-click campaign, I would highly suggest checking either Adwords Miracle (a fantastic highly original step-by-step guide) or Google Cash (A classic Google Adwords method that still works. Now in its third updated version).
Note: Prior to reading these two books, I didn’t make any real money with Google adwords. Since I learned the secrets of how the Google Ad Words system works, I have driven thousands of clicks to the websites of other affiliate products I promote, with return on investment (ROI) of more than 500% on some of my campaigns.
You are welcome to visit our pay per click section on this affiliate resource page for some fabulous tools and our proven highly converting pay per click ads.
You should also contact me directly and if you want me to place your conversion tracking codes on my order confirmation page so that you can track your sales in detail to maximize your profits.
8) Promote the program in your blog
If you have a blog, you can use it to promote the program through your affiliate link. You can mention the book several times in your recommended links section, throughout your blog entries, on your blogroll, by using classified ads, reviews, testimonials and graphics. You can also use our articles as blog entries (make sure you keep the content intact and insert your affiliate link at the bottom).
By the way, if you don’t own a blog you can start blogging right now, without any cost at all by going to www.blogspot.com or wordpress.com and get a free blog. Make sure you keep your blog fresh and updated with new and submit it to as many blog directories as possible,
Several places to list your blog:
9)Send Out a Press Release
Press releases are one of the cheapest yet powerful forms of marketing. Press releases also offer one of the highest potentials in lead generating.
Press release is also perceived as more honest and credible than regular advertising due to its objective newsworthy tone.
Every few weeks, be sure to post a well-crafted press release of your recommendation for heartburnnomore.com at PRweb.com and make sure you include your affiliate link. Most press release websites are free, and will produce almost instant results but if you pay PR WEB $80, they guarantee to have your press release picked up by all the major search engines, potentially bringing you a surge of steady income.
Several places to publish your press release:
10) Promote On An Online Forum.
This is a powerful and free method of generating leads and sales. Since most forum members are sensitive toward those who try to directly promote products without making a considerable informative contribution to the community or without paying for advertising, make sure you follow these 2 simple rules:
1) Become part of the community by posting regularly on the bulletin and contributing valuable information prior to even mentioning the program you’re promoting.
2) Use your signature to sell the program (Most forums will allow you to place a signature at the end of your posts. Some will even allow you to post pictures, and this is a great opportunity to use a book cover image)
3) Use the soft sell approach, meaning you should never spam/directly promote the program in your post (don’t make it look like an ad) but rather speak of your specific experience with the program and recommend it to the forum members. (Read the rules of the forum first and make sure they allow posting affiliate links inside the post). Simply run a search on google for “acid reflux forum” or “heartburn forum” and do some looking around to find out which forums have the largest member base and traffic.
For some great forum signature ideas visit:
If you have any questions, please don't hesitate to contact me personally.
Author and affiliate manager
Heartburn No More
Copyright 2007, Higher Ways Publishing Inc. Do Not Copy! Absolutely no reproduction of this article is permitted.